{"id":500996,"date":"2025-11-03T08:45:21","date_gmt":"2025-11-03T11:45:21","guid":{"rendered":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/"},"modified":"2026-05-17T18:20:31","modified_gmt":"2026-05-17T21:20:31","slug":"brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba","status":"publish","type":"cursos","link":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/","title":{"rendered":"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R)"},"content":{"rendered":"

O curso de p\u00f3s-gradua\u00e7\u00e3o Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) tem o objetivo de formar gestores capazes de integrar Branding e Performance em uma gest\u00e3o estrat\u00e9gica unificada, superando a fragmenta\u00e7\u00e3o comum entre essas duas frentes nas organiza\u00e7\u00f5es. A proposta \u00e9 desenvolver profissionais aptos a alinhar identidade, narrativa, canais e m\u00e9tricas ao crescimento do neg\u00f3cio, fortalecendo a marca e potencializando resultados comerciais.<\/p>\n

A forma\u00e7\u00e3o capacita o participante a diagnosticar e valorizar marcas (equity e valuation), estruturar arquitetura e portf\u00f3lio, definir propostas de valor e estrat\u00e9gias de go-to-market, e transformar dados em decis\u00f5es por meio de data storytelling, dashboards e intelig\u00eancia artificial aplicada. O curso tamb\u00e9m aborda gest\u00e3o de m\u00eddia paga e org\u00e2nica, CRM e lifecycle, al\u00e9m de orquestra\u00e7\u00e3o de KPIs econ\u00f4mico-financeiros e governan\u00e7a de processos, preparando o profissional para os desafios da Transforma\u00e7\u00e3o Digital em mercados B2C, B2B e B2B2C.<\/p>\n

P\u00fablico-Alvo<\/h5>\n

Indicado para profissionais das \u00e1reas de Marketing, Comunica\u00e7\u00e3o, Comercial\/Growth, M\u00eddia, BI\/Analytics, Produto e Experi\u00eancia do Cliente (CX) que desejam conectar marca e resultado em estrat\u00e9gias integradas de Brandformance.<\/p>\n

O curso tamb\u00e9m \u00e9 voltado a gestores, l\u00edderes e empreendedores de m\u00e9dias e grandes empresas, consultores, analistas e profissionais de ag\u00eancias, scale-ups e startups, interessados em aplicar uma vis\u00e3o estrat\u00e9gica e orientada por dados. Ideal para quem atua nos setores de consumo, varejo, servi\u00e7os, tecnologia, educa\u00e7\u00e3o e sa\u00fade, e busca dominar as novas compet\u00eancias exigidas pela transforma\u00e7\u00e3o digital e pelo marketing de alta performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

O curso de p\u00f3s-gradua\u00e7\u00e3o Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) tem o objetivo…<\/p>\n","protected":false},"featured_media":506408,"template":"","meta":[],"professores":[],"campus":[19913],"area-de-atuacao":[54005],"modalidade":[19912],"duracao":[53813],"mes-de-inicio":[53724],"escola":[46998],"coordenador":[54006],"extensao":[29906],"campanha":[],"situacao-da-turma":[56851],"class_list":["post-500996","cursos","type-cursos","status-publish","has-post-thumbnail","hentry","campus-curitiba","area-de-atuacao-comunicacao","modalidade-aula-online-ao-vivo","duracao-18-meses","mes-de-inicio-mai","escola-escola-de-belas-artes","coordenador-andre-luis-santini","extensao-pos-graduacao","situacao-da-turma-inscricoes-encerradas-nao-confirmado"],"yoast_head":"\nBrandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) | P\u00f3s-Gradua\u00e7\u00e3o - PUCPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R)\" \/>\n<meta property=\"og:description\" content=\"O curso de p\u00f3s-gradua\u00e7\u00e3o Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) tem o objetivo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00f3s-Gradua\u00e7\u00e3o - PUCPR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pucproficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-17T21:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2025\/11\/AdobeStock_1097253397-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PUCPRoficial\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) | P\u00f3s-Gradua\u00e7\u00e3o - PUCPR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/","og_locale":"pt_BR","og_type":"article","og_title":"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R)","og_description":"O curso de p\u00f3s-gradua\u00e7\u00e3o Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) tem o objetivo...","og_url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/","og_site_name":"P\u00f3s-Gradua\u00e7\u00e3o - PUCPR","article_publisher":"https:\/\/www.facebook.com\/pucproficial\/","article_modified_time":"2026-05-17T21:20:31+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2025\/11\/AdobeStock_1097253397-1-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PUCPRoficial","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/","url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/","name":"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R) | P\u00f3s-Gradua\u00e7\u00e3o - PUCPR","isPartOf":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#website"},"primaryImageOfPage":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/#primaryimage"},"image":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/#primaryimage"},"thumbnailUrl":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2025\/11\/AdobeStock_1097253397-1-scaled.jpeg","datePublished":"2025-11-03T11:45:21+00:00","dateModified":"2026-05-17T21:20:31+00:00","breadcrumb":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/#primaryimage","url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2025\/11\/AdobeStock_1097253397-1-scaled.jpeg","contentUrl":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2025\/11\/AdobeStock_1097253397-1-scaled.jpeg","width":2560,"height":1435,"caption":"A personal brand advisor crafting a digital branding strategy for a client, displaying social media growth analytics on a tablet"},{"@type":"BreadcrumbList","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/brandformance-inovacao-na-relacao-marcas-e-resultados-mr-curitiba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/"},{"@type":"ListItem","position":3,"name":"Brandformance: Inova\u00e7\u00e3o na Rela\u00e7\u00e3o Marcas e Resultados (M&R)"}]},{"@type":"WebSite","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#website","url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/","name":"P\u00f3s-Gradua\u00e7\u00e3o - PUCPR","description":"","publisher":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#organization","name":"P\u00f3s Gradua\u00e7\u00e3o Latu Sensu - PUCPR","url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#\/schema\/logo\/image\/","url":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2023\/07\/cropped-logo-Po\u0301s-PUCPR_2.png","contentUrl":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-content\/uploads\/2023\/07\/cropped-logo-Po\u0301s-PUCPR_2.png","width":1200,"height":281,"caption":"P\u00f3s Gradua\u00e7\u00e3o Latu Sensu - PUCPR"},"image":{"@id":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pucproficial\/","https:\/\/x.com\/PUCPRoficial","https:\/\/www.instagram.com\/pucproficial\/","https:\/\/www.linkedin.com\/school\/pontificia-universidade-catolica-do-parana\/","https:\/\/www.youtube.com\/@pucproficial"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/cursos\/500996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/cursos"}],"about":[{"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/types\/cursos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/media\/506408"}],"wp:attachment":[{"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/media?parent=500996"}],"wp:term":[{"taxonomy":"professores","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/professores?post=500996"},{"taxonomy":"campus","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/campus?post=500996"},{"taxonomy":"area-de-atuacao","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/area-de-atuacao?post=500996"},{"taxonomy":"modalidade","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/modalidade?post=500996"},{"taxonomy":"duracao","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/duracao?post=500996"},{"taxonomy":"mes-de-inicio","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/mes-de-inicio?post=500996"},{"taxonomy":"escola","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/escola?post=500996"},{"taxonomy":"coordenador","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/coordenador?post=500996"},{"taxonomy":"extensao","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/extensao?post=500996"},{"taxonomy":"campanha","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/campanha?post=500996"},{"taxonomy":"situacao-da-turma","embeddable":true,"href":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/wp-json\/wp\/v2\/situacao-da-turma?post=500996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}