{"id":502306,"date":"2025-11-03T08:56:08","date_gmt":"2025-11-03T11:56:08","guid":{"rendered":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/retail-design-omnicanalidade-e-experiencia-curitiba\/"},"modified":"2026-05-17T18:23:44","modified_gmt":"2026-05-17T21:23:44","slug":"retail-design-omnicanalidade-e-experiencia-curitiba","status":"publish","type":"cursos","link":"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/retail-design-omnicanalidade-e-experiencia-curitiba\/","title":{"rendered":"Retail Design: Omnicanalidade e Experi\u00eancia"},"content":{"rendered":"

O curso de p\u00f3s-gradua\u00e7\u00e3o Retail Design: Omnicanalidade e Experi\u00eancia forma profissionais preparados para planejar, implementar e otimizar estrat\u00e9gias de varejo integradas, unindo lojas f\u00edsicas e digitais (Phygital), e-commerce, marketplaces e retail media. A forma\u00e7\u00e3o desenvolve compet\u00eancias em arquitetura de jornada do cliente, design de ambientes e experi\u00eancias, CRM e ciclo de relacionamento, al\u00e9m da an\u00e1lise de dados e m\u00e9tricas de performance (sell-in, sell-out, convers\u00e3o, ticket m\u00e9dio e LTV).<\/p>\n

Com uma abordagem pr\u00e1tica e estrat\u00e9gica, o curso conecta gest\u00e3o, comunica\u00e7\u00e3o e design para promover sinergia entre rentabilidade, experi\u00eancia do consumidor e valor de marca, preparando o profissional para atuar nos novos ecossistemas do varejo omnicanal.<\/p>\n

P\u00fablico-Alvo<\/h5>\n

Indicado para profissionais que atuam ou desejam atuar em redes de varejo, ind\u00fastrias fornecedoras, startups, franquias e setores correlatos, nas \u00e1reas de Marketing, Comercial, Trade Marketing, Comunica\u00e7\u00e3o, Planejamento de Canais e Customer Experience.<\/p>\n

Tamb\u00e9m \u00e9 voltado a designers de loja, especialistas em visual merchandising, consultores e analistas de dados e performance, interessados em aprofundar seus conhecimentos em estrat\u00e9gias omnicanal, design de experi\u00eancias e inova\u00e7\u00e3o em retail.<\/p>\n","protected":false},"excerpt":{"rendered":"

O curso de p\u00f3s-gradua\u00e7\u00e3o Retail Design: Omnicanalidade e Experi\u00eancia forma profissionais preparados para planejar, implementar…<\/p>\n","protected":false},"featured_media":506425,"template":"","meta":[],"professores":[],"campus":[19913],"area-de-atuacao":[54143],"modalidade":[19912],"duracao":[51998],"mes-de-inicio":[53724],"escola":[46998],"coordenador":[54006],"extensao":[29906],"campanha":[],"situacao-da-turma":[56851],"class_list":["post-502306","cursos","type-cursos","status-publish","has-post-thumbnail","hentry","campus-curitiba","area-de-atuacao-design","modalidade-aula-online-ao-vivo","duracao-17-meses","mes-de-inicio-mai","escola-escola-de-belas-artes","coordenador-andre-luis-santini","extensao-pos-graduacao","situacao-da-turma-inscricoes-encerradas-nao-confirmado"],"yoast_head":"\nRetail Design: Omnicanalidade e Experi\u00eancia | P\u00f3s-Gradua\u00e7\u00e3o - PUCPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/retail-design-omnicanalidade-e-experiencia-curitiba\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Design: Omnicanalidade e Experi\u00eancia\" \/>\n<meta property=\"og:description\" content=\"O curso de p\u00f3s-gradua\u00e7\u00e3o Retail Design: Omnicanalidade e Experi\u00eancia forma profissionais preparados para planejar, implementar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estudenapuc.pucpr.br\/pos-graduacao\/cursos\/retail-design-omnicanalidade-e-experiencia-curitiba\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00f3s-Gradua\u00e7\u00e3o - 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